- The 2017 Nissan Rogue: Rogue One Star Wars Limited Edition model – the first production vehicle ever to include Star Wars-branded elements – makes show-stopping world debut at Los Angeles Auto Show
- Media event builds on elements of current Nissan Rogue broadcast commercial, which demonstrates the new Forward Emergency Braking with Pedestrian Detection1 technology
- Stormtroopers from “Rogue One: A Star Wars Story” accompany vehicle reveal, will return to Nissan exhibit during weekend public days
- Just 5,400 Nissan Rogue: Rogue One Star Wars Limited Edition vehicles will be produced; each vehicle comes with exclusive numbered, full-size replica collectible Death Trooper helmet
- Continues Nissan’s “Year of the Truck” momentum, featuring new Rogue, TITAN, Armada and Pathfinder
Nissan today unveiled the last of four new vehicles debuting at the Los Angeles Auto Show, the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition. The dramatic reveal featured a special interactive presentation of the Intelligent Safety Shield technologies available in the redesigned 2017 Rogue against a high-action video. The video was followed by a drive-out of a pair of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicles accompanied by battle-ready stormtroopers.
Custom features of the Nissan Rogue: Rogue One Star Wars Limited Edition – the first production vehicle ever to include Star Wars-branded elements – include a unique badge, exclusive interior and exterior trim items and a full-size Death Trooper collectible helmet.
Only 5,400 units of the Limited Edition vehicle will be available in the U.S. and Canadian markets. The Rogue One Star Wars Limited Edition package will be available for a Manufacturer’s Suggested Retail Price2 (MSRP) of $1,990, and is only available on 2017 Rogue SV equipped with the Sun and Sound Touring Package. Reservations for the vehicle are being taken now at NissanUSA.com.
“The Nissan Rogue and the first Star Wars standalone movie share more than just a name. The Star Wars film franchise has pushed the boundaries of technology since the debut of the original episode nearly 40 years ago,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “Nissan is doing the same with its industry-leading cars, trucks and SUVs like the new Rogue – our most advanced Rogue to date – so it’s natural that the two join forces.”
Nissan has also created an immersive “Rogue One: A Star Wars Story”-inspired experience for consumers visiting the Nissan display during the Los Angeles Auto Show, which takes place at the Los Angeles Convention Center, Nov. 18 through 27. Activities include a full-scale Tie Fighter replica, a Star Warscharacter-themed digital mirror experience, an Augmented Reality generator and weekend appearances by stormtroopers. In addition, a special gallery features a display of costumes and model props used during the production of the upcoming “Rogue One: A Star Wars Story” movie, including Y-Wing, AT-ACT and X-Wing fighters.
Nissan earlier debuted three other new 2017 Nissan models – the motorsports-inspired Sentra NISMO, the refreshed Versa Note and the limited production JUKE Black Pearl Edition. All of these new models, along with the complete Nissan model lineup, will be on display throughout the show in the Nissan exhibit.
For complete information on the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition and all other Nissan vehicles, please visit NissanNews.com.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014.
Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.