The UK’s largest automotive manufacturer is pioneering a new way of exploring all-new models across its global network, using Virtual and Augmented Reality so customers won’t need to wait for newly launched vehicles to arrive in their local showroom.
Jaguar Land Rover’s Virtual Reality Experience kits will be shipped out to U.S. retailers before the end of January to immerse customers in each new vehicle the company launches.
Even before vehicles are available, retailers will be able to connect customers to a virtual tour, using the latest digital technology, where they can see and interact with a life-size model through a VR headset. The headset will take customers on a journey of the vehicle, with the help of compelling animations to tell the technical stories which make the vehicle special. The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints.
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.
The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.
At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion(USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 percent of our vehicles produced in the UK being sold abroad.