This new relationship with one of America’s most popular forms of motorsports will enhance coverage for fans and followers of the unique series. Through the new relationship with Motorsport Network, fans can turn to Motorsport.com and Motor1.com for exclusive content from the series.
Formula DRIFT officials look forward to advantages the new partnership can provide to its organization and dedicated followers.
“Formula DRIFT already has the second largest social media profile in all of American motorsports,” said Jim Liaw, president of Formula DRIFT. “This partnership with Motorsport.com and Motor1.com will help grow our fan base even more via added reach and the ability to provide coverage in multiple languages – which is very much needed to our international appeal.”
The 2017 Formula DRIFT schedule includes eight locations in the United States and Canada.
Exclusive content agreements are part of an overall business plan for Motorsport Network according to North American Director of Business Development Hector Scarano.
“We’re very excited to add Formula DRIFT to our family of partnerships with racing organizations throughout North America,” Scarano said. “We look forward to having Motorsport.com and Motor1.com help grow awareness of this unique and very popular series to new fans throughout the world.”
Motorsport.com and Motor1.com readers can view exclusive content on the both websites and accompanying social media platforms. The next round of the Formula DRIFT Championship will be held in Orlando from April 28-29.
ABOUT FORMULA DRIFT
Entering its fourteenth season, Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. Formula DRIFT is featured on CBS Sports in the US and distributed globally by IMG Media, reaching over 400M households. CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com. Formula DRIFT has the most viewed live stream in the world, catering to over 1.5M fans annually. For a competition schedule and ticket information, visit: www.formuladrift.com.
ABOUT MOTORSPORT NETWORK
Motorsport Network is a vertically integrated automotive & motorsport business headquartered in Miami, FL. The technology business manages a global broadcast network, live events, and multiple websites, social networks and e-commerce, gaming, analytics & editorial syndication platforms operating in 16 languages across 60 international markets. The business is founded on the principle of engaging audiences around automotive & motorsport content to provide clients with integrated solutions to connect with this global audience.
For more information on the Network’s websites, please visit: http://www.motorsportnetwork.com